Introduction

Aurrra (“we,” “our,” or “us”) is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform and services.

Information We Collect

Account Information

When you create an account, we collect your email address and password. If you complete onboarding, we also store your brand voice description, content niche, website URL, and calls-to-action.

Usage Data

We automatically collect information about how you interact with Aurrra, including pages visited, features used, credit consumption, and general usage patterns. This helps us improve the product and your experience.

Content You Create

We store the content you create within Aurrra, including scripts, collections, watchlists, vault items, and generated assets (thumbnails, videos, images). This content is associated with your account and is necessary to provide our services.

Payment Information

Payment processing is handled by our third-party payment processor. We do not store your full credit card number, CVV, or other sensitive payment details on our servers. We receive and store transaction identifiers, plan details, and billing status.

Third-Party API Credentials

If you connect external services (such as ElevenLabs or HeyGen), we store the API keys and identifiers you provide. These are encrypted and used solely to operate the integrations you configure.

How We Use Your Information

We use the information we collect to:

Provide, maintain, and improve Aurrra’s features and services
Process transactions and manage your subscription
Personalize AI-generated content using your brand voice and niche
Send important account notifications (billing, security, service updates)
Monitor and analyze usage trends to improve the platform
Detect, prevent, and address technical issues or abuse

Data Sharing

We do not sell your personal information. We may share data with:

Service providers — Third-party services that help us operate Aurrra (payment processing, hosting, analytics). These providers only access data necessary to perform their functions.
Legal requirements — If required by law, regulation, or legal process, we may disclose your information to comply with applicable obligations.

Data Security

We implement industry-standard security measures to protect your data, including encryption in transit (TLS) and at rest, secure authentication, and access controls. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

Data Retention

We retain your account data and content for as long as your account is active. If you cancel your subscription, your data is retained for a reasonable period to allow reactivation. You may request deletion of your account and associated data at any time by contacting us.

Your Rights

Depending on your jurisdiction, you may have the right to:

Access the personal data we hold about you
Request correction of inaccurate data
Request deletion of your data
Object to or restrict certain processing
Export your data in a portable format

To exercise any of these rights, contact us at the email address listed below.

Cookies and Analytics

Aurrra uses essential cookies to maintain your session and authentication state. We also use analytics tools to understand usage patterns and improve the product. You can control cookie preferences through your browser settings.

Children’s Privacy

Aurrra is not intended for use by anyone under the age of 13. We do not knowingly collect personal information from children. If we become aware that we have collected data from a child under 13, we will take steps to delete it.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the updated policy on this page and updating the “Last updated” date. Your continued use of Aurrra after changes constitutes acceptance of the updated policy.

Contact Us

If you have questions about this Privacy Policy or your data, contact us at admin@aurrra.com.